Firehorse™ Omnichannel Next

Price: €499.00 / campaign cycle Includes: one 4‑week test cycle, setup workshop, and final recommendations session.

Description

The Launch Command Center for Sustainable Products.

Firehorse Omnichannel is a specialized AI marketing engine designed to launch "Green" and "Regulatory" products in the EU. It doesn't just buy ads; it finds the specific decision-makers (Sustainability Directors, CFOs) who are currently searching for compliance solutions, and delivers your message across LinkedIn, Google, and Email with zero waste.

Why Firehorse Omnichannel?

Green Launches Have Zero Margin for Error. Most product launches fail because they spend 80% of the budget finding the audience. Firehorse flips this: we use regulatory data (who needs to report CSRD?) to define the audience first, then spend your budget only on high-probability targets.

Outcome: At the end of a 4‑week cycle, you know exactly which channels and messages deliver qualified leads, validated by data, not guesswork.

Market Focus Optimization

"Where should I target my €2,000 budget?" Firehorse solves the "Allocation Problem". Instead of guessing, our AI agents analyze real-time signal data to split your budget dynamically. * Budget Allocation: Automatically shifts funds from low-performing channels (e.g., broad Google Ads) to high-performing ones (e.g., niche LinkedIn groups) every 24 hours. * Penalty Avoidance: Ensures all marketing claims are checked against the EU Green Claims Directive to prevent "Greenwashing" accusations.

Usage Scenario: The €2,000 Test Launch

You want to launch a new sustainable product with a €2,000 test budget. Firehorse Omnichannel runs the validation loop for you: 1. Deployment: It splits your budget across 2–3 high-potential channels (e.g., €800 LinkedIn, €800 Google, €400 niche/community). 2. Analysis: The Marketing Optimization Controller tracks engagement, cost per click, and lead quality signals. 3. Optimization: Within 48 hours, it detects that LinkedIn is driving ESG leads while Google is underperforming. 4. Action: It recommends shifting budget to the best-performing segments. 5. Outcome: You get a ranked view of channels by cost-per-qualified-lead.

EU Compliance & Regulation Features

Built for the Era of the AI Act and DSA. Marketing in the EU is no longer the Wild West. Firehorse Omnichannel ensures your campaigns are safe and compliant by design:

• EU AI Act Transparency: Automatically tags AI-generated content and chatbots as "Automated System" to meet transparency obligations.
• Green Claims Directive: The "Greenwashing Guard" agent scans your ad copy against EU taxonomy standards to flag risky claims (e.g., "Eco-friendly" without proof) before you publish.
• GDPR & ePrivacy: Built-in consent management for tracking pixels and data collection. We do not store PII without explicit opt-in.
• DSA (Digital Services Act): Adherence to ad transparency rules for online platforms.

Expected Impact & Efficiency

• 15-80% Reduction in Customer Acquisition Cost (CAC)¹
  • How: Stopping spend on "ghost" audiences who don't have the regulatory pain you solve.
• 30-200% Increase in Qualified Pipeline²
  • How: Targeting by "Regulatory Need" (Must-have) rather than "Interest" (Nice-to-have).
• Zero Regulatory Risk
  • How: Pre-flight compliance checks prevent costly legal mistakes.

The 5 Firehorse Agents

1. Campaign Strategist: Plans the budget allocation.
2. Content Creator: Generates compliant ad copy and assets.
3. Compliance Officer: Checks for Greenwashing and GDPR risks.
4. Channel Optimizer: Adjusts bids in real-time.
5. Analytics Reporter: Generates the "Truth" report.

Technical Specifications

• Integrations: LinkedIn Ads API, Google Ads API, HubSpot, Salesforce.
• Compliance Engine: EU Taxonomy Database, AI Act Rulebook.
• Hosting: Private Cloud (Data stays in EU).

References

¹ McKinsey & Company. (2021). The Future of B2B Sales. (AI-driven targeting efficiency). ² Boston Consulting Group (BCG). (2023). AI in Marketing: From Hype to Impact.